Born in Turin, Giorgio started his career as a copywriter and creative director to become a founding partner of one of Italy's top advertising agencies. Following this success, he turned his back on city life. He and his family chose to move to Tuscania to live a new life in the country.where he turned his creative energy to new pursuits. So he became a horse riding instructor and organiser/director of shows and events, and free-lance video-director ( four awards in International documentary festivals in the last ten years!)

Over the years Giorgio has created new and strangely fascinating "spettacoli" in very special natural sites which combine music, poetry and elements of country life, including animals (such as horses, dogs, falcons).
Since 1999 he has been the general co-ordinator and artistic director of "Terra come Arte - Earth and Arts Festival" at the University of Viterbo.

When he is at home, he teaches horse riding, and plans tours for the guests.
Connoisseur of the history of the region, he is happy when he can personally lead tours discovering the hidden magic of the Etruscan, Roman, Medieval, and Renaissance worlds.
For Casa Caponetti guests, Giorgio plans trips to unknown Italian sites.
He will inspire you to feel the "soul and magic" of your surroundings.
And you can reach these unforgettable sites by driving, walking or cycling.
Or - of course -on horseback, accompanied by experienced local horsemen and, if you are lucky, by Giorgio himself.